Research Tasks and Case Studies (Styling Identity)

For the Styling Identity, choosing i-D as my publication made the process of researching for this project quite easy since it is a magazine I am familiar with and would hopefully work with in the future. Their ethos and layout is what grabbed my attention. Compared to other publications i-D is one my generation can relate to the most.

Since sustainability in fashion was my topic researching for artists, brands, photographers and organisations was appealing to my knowledge. It helped me gain a wider understanding of the topic. My most favoured was looking at fashion brands who actually take the subject seriously. Brands such as Mother of Pearl and Kaan Amjad are amongst the brands I would like to collaborate in the future and recently I actually bought one of Kaan’s sample clothing via their depop and needless to say even as a sample fabric its finish is a perfect staple piece.

Because of my passion for the subject creating this photoshoot was much better than expected. I pushed myself to portray my work as educating to those new to the topic since it is one that should be tackled more in high end and fast fashion brand. My drive to stop these brands from polluting the already overworked planet fuels my passion for this project.

In terms of research since I had access to all of i-D’s issue at my university’s library it was easier for me to know what I wanted to have on my spreads. i-D also has an online website where I can access their previous issue, therefore, research for this unit was more relaxed.

With the beauty of internet, it is much easier to access information, however, the internet is only a place where anyone can dump information so every now and again it is better to use physical resources at the library.